HOW WE PRICE YOUR HOUSE TO MAXIMIZE YOUR PROFIT
So you can walk away with every penny you deserve!
Tim Coen — Broker and Owner of Priority Home Realty Group
OUR GOAL IS TO MAKE YOU AS MUCH MONEY AS POSSIBLE WHEN WE SELL YOUR HOUSE!
Preparation and Promotion are important, but Pricing is pivotal!
PRAGMATIC PRICING IS PIVOTAL TO YOUR SUCCESS!
Pricing is the key to selling
Your work to prepare your house and my work to promote it will both help to protect your profit, but the price you choose will have the greatest influence on buyers.
At a bargain price, buyers would want your house even if it wasn’t especially fixed up or clean and even if I had done minimal advertising.
At an inflated price, buyers wouldn’t care how many upgrades you’ve done or how immaculate your house is, no matter how aggressively I market it.
Pricing is the key to your profit
Our goal is to start at a price that will attract immediate interest and motivate buyers to act, because you’ll get the most money for your house by winning the competition for the people who have already been looking at homes and are now ready to commit.
Starting at a price that’s too high hurts sellers, because houses that are priced too high miss the wave of current buyers and sit for too long on the market, forcing sellers to resort to bargain pricing to manufacture attention and eventually sell for less than their potential.
Starting at a price that’s too low is much less dangerous, because buyers will compete for bargains and that competition allows sellers to sell for more than their original asking price.
“Tim is the RIGHT PERSON. He left us the impression from our first visit that he had the knowledge and resources to get our home sold. He was so successful in guiding us and using his multiple resources in listing our home that we had 3 legitimate offers in 3 days. What a blessing to know that we could then purchase our new home without the stress of wondering when our current home would sell. He is so personable; and from the beginning he made sure that we understood the process and kept us informed on every issue. Of course, we love him, but so did our buyer. When we needed a reputable roofer, Tim had the right person for that job also.”
HOW DO WE KNOW WHAT YOUR HOUSE IS WORTH SO WE CAN PRICE IT RIGHT?
We keep in mind what determines the REAL value of your house…
Your perception of the value of your house is important, but it doesn’t determine the real value.
You know your house best, and your opinion of its value may be informed by lots of research, but it's probably also a little biased by what you want or need it to be worth.
The price you paid for your house, the work you’ve put into it, and the memories you’ve made in it are all important to you, but sadly they don’t determine its value in the market.
My perspective is beneficial, but I’m biased too.
My role is to understand what is important to you, coach you on how to get it, work to promote your interests, negotiate to secure the best terms for you, advocate for you to protect what you care about, and help you with all the details so you can successfully complete your sale.
My knowledge of the market and the selling process equip me to coach you and advocate for you, and my experience, skill and work ethic make me able to serve you with excellence, but to be truly effective I also need to care deeply about your priorities and plans, which means that if I had the power to determine your selling price, I’d choose a price that’s much higher than the real value.
Data driven computer algorithms and price estimates are useful points of reference, but they don’t determine the real value of your house.
Those computer models each interpret the data differently, and even the best of them can't truly account for the features that make your house unique or the ever-changing moods of the market that influence buying activity.
Big data and artificial intelligence can provide useful tools that help us project what your house might sell for, but you can’t take their price opinion to the bank and deposit it in your account.
An appraiser’s valuation might provide helpful perspective, but the appraiser is not the one buying your house.
A good appraiser does take into account the unique details and features of your house, and their observations might be useful in planning pricing strategy—especially if your house is unique enough to make it challenging to identify your most-relevant competitors and recent comparable sales—but an appraisal is an educated opinion, not a purchase.
The REAL market value of your house is what a qualified buyer will actually pay you for it!
The REAL price is shown by a REAL deposit in your bank account!
2. We’ll follow a proven pricing strategy to find the best-possible REAL value for your house…
We’ll use all the data available to reach our best, educated estimate of the price buyers might find attractive.
We consider all the data and AI estimates available to inform us about what buyers will be referencing as they shop.
We compare your house with the other real estate activity around you and even tour available homes your buyer might also consider.
We analyze the recent sales and available inventory to discern market trends and help us position your house to sell next.
We’ll promote your house effectively in all four places buyers are looking.
You’ll have the confidence that every potential buyer has access to information about your house.
You’ll feel comfortable that the message they see about your house shows it in the best-possible way.
You’ll know that we’re using trusted methods to maximize your visibility in the most important places to be seen by buyers.
We’ll see how the market responds and gather real-time intelligence so you can strategically adjust your price if necessary to get the response (and highest-available price) you need.
We hope the current buyers in the market respond enthusiastically with showings and offers—this would tell us we priced it successfully.
If the market is slower to respond, we will know that the current buyers think our price is too high—this would tell us we need to make strategic adjustments to gain the response you need.
Either way, we will leverage any interest or offers we get, using them to motivate action from other interested buyers, and we will negotiate the best price available.
This is the same strategy perfected by banks (who have sold millions of homes and who care ONLY about maximizing profit and their bottom line) through all kinds of market conditions in the last couple of decades!
“The depth and breadth of skills Tim brings to the table are fantastic! On the day we received an offer, it started substantially below the asking price and by the end of the day, he had another buyer with a full price offer. Still makes me chuckle. He is always thinking about his clients and how he can help. Tim is very in tune to the market and the process of presenting not only your property, but the information to come to a successful close. I would seek Tim out if I had another real estate deal.”
Please TELL ME ABOUT YOUR PLANS AND PRIORITIES so we can get started on this journey together to get you top dollar for your house!
I want you to be so enthusiastically happy with the way I take care of you that you will introduce me to others you care about who will benefit from my help!
Here’s what some recent buyers have said…
“My wife and I have had the best real estate experience with Tim. Out of all of the brokers we have worked in the past Tim has been the best by far. Tim is very knowledgeable of the real state market, process, etc. I enjoyed brainstorming and discussing our options with him during the entire process. He is very personable and people oriented. He understood our plans and helped us accomplish them without pushing his personal agenda. When it comes to real estate I would only work with him. I strongly recommend him!”
TIM COEN — Honoring God by Serving You
Understanding YOUR goals
You already have access to lots of information, but do you have someone who deeply understands what’s most important to you?
I ask insightful questions, listen carefully to help you clarify your priorities, and deeply care about you. I prioritize what you value most!
Meeting YOUR needs
You have something important you want to accomplish, but do you know the safest and most effective way to get there?
I have deep knowledge, experience, and tools from 40+ years of serving people and 20+ years in real estate in the Colorado Springs / Pikes Peak area. I guide you to success!
Earning YOUR trust
You have a compelling interest in how this goes, but are you confident and comfortable that someone is putting your interests first?
I am completely committed to treating you the way I would want to be treated. I succeed only when YOU feel valued and protected!
Valuing YOUR lasting friendship
Your story will be filled with challenges and victories long after your successful closing, so are you open to sharing about it with me?
I will always see you as a person I care about, not as a past or potential paycheck. I stay available to encourage and help you any way I can!
Helping those YOU introduce to me
You want the people you care about to feel safe and protected too, so do you have a trusted friend you can connect them with?
I want you to be so happy with how I have helped you that you’re eager to share your experience with them. I honor God—and honor you—by serving them well too!